COMMERCIAL MARKETPLACE EXPERTISE
Marketplace Sales, Managed Around Your Business
Sales Forge helps manufacturers, brands and retailers sell profitably through online marketplaces. We can solve a specific channel problem, launch a new channel, support your team with ongoing trading or manage the entire online sales operation.
Every brief starts with your commercial goals and the contribution each sale needs to deliver.
CORE SERVICE
Sales Leadership & Commercial Ownership
Senior commercial leadership is available when your business needs it.
We can provide an experienced online sales lead for a defined challenge, a group of channels or the whole operation. We agree responsibility for pricing, margin, channel strategy and performance with your team.
The role and decision rights depend on the brief. We can advise, deliver a project or take responsibility for day-to-day commercial decisions.
In every case, the work is judged against your profit and contribution targets.
MARKETPLACE ACCESS
Channel Identification Negotiation & Onboarding
We open doors and secure the right commercial foundations across buyer-led marketplaces and retail channels.
From Amazon Vendor and Seller to Wayfair, The Range, B&Q and beyond, we manage introductions, negotiate terms, and lead the full onboarding process — ensuring pricing, margin, logistics and data flows are built for scale from day one.
Because the wrong terms at the start can lock in years of margin pain.
A good launch starts with sound terms, an accurate catalogue and workable order and stock flows.
CATALOGUE PERFORMANCE
Listings & Catalogue Creation & Optimisation
Great channels and strong leadership still fail if your catalogue doesn’t convert.
We design, build, and continuously optimise your listings to win traffic and turn it into profitable sales — from titles, imagery, and A+ content to variation strategy, keyword coverage, and SKU rationalisation.
But this isn’t just about conversion.
Every listing decision is aligned to margin, stock, and channel strategy, so your catalogue works as a commercial system — not a collection of disconnected products.
PROFIT-LED GROWTH
Launch & Advertising Strategy
We design and run product launches and advertising strategies that build momentum without sacrificing margin.
From Amazon PPC to Google, Meta and marketplace campaigns, we control how budget is deployed, how performance is measured, and how ads support ranking, velocity, and long-term sales — not just short-term spikes.
Every campaign is governed against contribution margin and commercial goals, so advertising becomes a growth engine, not a cost centre.
OPERATIONAL CONTROL
Order Management & Systems
Profitable growth breaks down fast without operational control.
We design, implement, and run your order management stack — connecting marketplaces, websites, carriers, and ERPs through platforms like Linnworks to create a single source of truth for orders, stock, and fulfilment.
From system architecture to day-to-day flow, we improve stock accuracy, order routing and reporting.
We can fix a defined systems issue, implement a new setup or support the ongoing operation.
PROFIT-LED GROWTH
Fulfilment & Carriage Control
Delivery cost is one of the biggest — and most ignored — profit levers in ecommerce.
We help you select, negotiate, and manage the right mix of carriers for your product profile, volumes, and service promise, using our network of partners across parcel, pallet, and specialist delivery.
From rate cards and surcharges to service levels and claims, we treat carriage as a commercial input — not just an operational afterthought.
The result:
lower cost per order, better delivery experience, and stronger contribution margin.
COMMERCIAL CLARITY
Board Level Reporting
We turn complex ecommerce data into clear commercial insight.
Our reporting cuts through platform noise to focus on what matters:
revenue, contribution margin, advertising efficiency, stock risk, and channel performance — presented in a jargon-free format founders and boards can actually use.
You get:
- A single version of the truth
- Clear trends and variances
- Actions, not just numbers
So online sales becomes a controlled commercial function, not a black box.
BUILT AROUND YOU
Ways to Work With Us
Some clients need a full outsourced online sales function.
Others are already trading — but stuck, underperforming, or losing control.
Sales Forge is built for both.
We can embed end-to-end as your online sales team, or step in to rescue and improve specific areas such as Amazon performance, margin leakage, advertising ROI, catalogue quality, channel mix, or operational flow.
Whether it’s a full takeover or a focused intervention, you get the same thing:
Senior commercial ownership, clear accountability, and a path to profitable growth.
Start where you are. Scale when it makes sense.
AI & AUTOMATION
Put AI to work in your online business.
Practical support for product data, commercial reporting, forecasting and customer-service workflows.
Explore AI & Automation for Ecommerce →