SALES LEADERSHIP

Clear direction for profitable online sales.

Senior commercial leadership for channel strategy, pricing, promotions and performance, with responsibilities agreed around your business.

Discuss your commercial priorities →
Illustrative sales leadership working scene

Is this right for your business?

Who it suits

Owners and boards needing experienced leadership for online sales, or a business where pricing, advertising and channel decisions need a clear commercial owner.

What you receive

A prioritised commercial plan, sales and contribution targets, pricing rules, agreed responsibilities and regular trading reviews. Exact deliverables are agreed for your engagement.

What we need once scope is agreed

Current sales and margin information, product costs, stock position, business targets and an introduction to your existing team.

How the work starts

A conversation with the owner or leadership team, followed by a performance review and agreement on responsibilities.

See how Ian helped a furniture manufacturer increase sales and profit →

You don’t need a detailed brief or sensitive financial information for the initial enquiry. We agree scope, fees and any required access before work begins.Discuss your commercial priorities →

Commercial direction

Bring your online sales into focus.

When pricing, advertising and channel decisions sit with different people, sales can grow while profit slips. We bring those decisions together around clear commercial priorities.

Choose focused support for an agreed area or ongoing leadership across your online sales. The responsibilities, boundaries and reporting are agreed with you from the start.

Scope of work

Four areas. One commercial plan.

We agree which areas need our support and where responsibility sits.

01

Sales & margin

Set clear sales and contribution targets. Focus effort on the channels and products that deliver profitable growth, accounting for fees, advertising and carriage.

02

Pricing & promotions

Agree pricing limits and promotional rules that protect margin and brand position. Direct advertising spend towards the products and opportunities that justify it.

03

Channel strategy

Prioritise the right marketplaces, direct channels and new launches. Align your range, stock and resources with the opportunities that matter most.

04

Performance & reporting

Review trading regularly and turn the numbers into clear actions. Give owners and leadership teams a useful view of results, risks and what happens next.

Illustrative commercial performance reporting and analysis

How we work

Clear priorities. Regular action.

  • Agree the plan.Define the outcomes, scope, decision limits and measures of success.
  • Manage the trading.Review sales, margin, advertising and stock, then agree and deliver the next actions.
  • Keep you informed.Explain what is happening, why it matters and where a decision is needed.

Support shaped around your business.

From a specific commercial challenge to ongoing sales leadership, we agree the level of support you need.

Discuss your priorities →
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