OUTSOURCED ONLINE SALES LEADERSHIP
Embedded Online Sales Leadership for Profitable Growth
We take commercial ownership of your ecommerce channels — acting as your outsourced Sales Director while running the strategy, execution, and systems that drive controlled, profitable growth across marketplaces and DTC.
From leadership to delivery, we build and operate online sales functions that perform.
CORE SERVICE
Sales Leadership & Commercial Ownership
At the heart of Sales Forge is embedded senior leadership.
We act as your outsourced Online Sales Director — owning revenue, margin, pricing, channel strategy, and performance across your ecommerce operation.
We don’t just advise. We make the calls, set the rules, and take responsibility for the outcome.
This leadership layer aligns every channel, SKU, and advertising decision to one goal: profitable, controlled growth.
MARKETPLACE ACCESS
Channel Identification Negotiation & Onboarding
We open doors and secure the right commercial foundations across buyer-led marketplaces and retail channels.
From Amazon Vendor and Seller to Wayfair, The Range, B&Q and beyond, we manage introductions, negotiate terms, and lead the full onboarding process — ensuring pricing, margin, logistics and data flows are built for scale from day one.
Because the wrong terms at the start can lock in years of margin pain.
We make sure you launch on channels that work — commercially and operationally.
CATALOGUE PERFORMANCE
Listings & Catalogue Creation & Optimisation
Great channels and strong leadership still fail if your catalogue doesn’t convert.
We design, build, and continuously optimise your listings to win traffic and turn it into profitable sales — from titles, imagery, and A+ content to variation strategy, keyword coverage, and SKU rationalisation.
But this isn’t just about conversion.
Every listing decision is aligned to margin, stock, and channel strategy, so your catalogue works as a commercial system — not a collection of disconnected products.
PROFIT-LED GROWTH
Launch & Advertising Strategy
We design and run product launches and advertising strategies that build momentum without sacrificing margin.
From Amazon PPC to Google, Meta and marketplace campaigns, we control how budget is deployed, how performance is measured, and how ads support ranking, velocity, and long-term sales — not just short-term spikes.
Every campaign is governed against contribution margin and commercial goals, so advertising becomes a growth engine, not a cost centre.
OPERATIONAL CONTROL
Order Management & Systems
Profitable growth breaks down fast without operational control.
We design, implement, and run your order management stack — connecting marketplaces, websites, carriers, and ERPs through platforms like Linnworks to create a single source of truth for orders, stock, and fulfilment.
From system architecture to day-to-day flow, we ensure your operations scale cleanly, your data is reliable, and your team can focus on trading — not firefighting.
We make sure you launch on channels that work — commercially and operationally.
PROFIT-LED GROWTH
Fulfilment & Carriage Control
Delivery cost is one of the biggest — and most ignored — profit levers in ecommerce.
We help you select, negotiate, and manage the right mix of carriers for your product profile, volumes, and service promise, using our network of partners across parcel, pallet, and specialist delivery.
From rate cards and surcharges to service levels and claims, we treat carriage as a commercial input — not just an operational afterthought.
The result:
lower cost per order, better delivery experience, and stronger contribution margin.
COMMERCIAL CLARITY
Board Level Reporting
We turn complex ecommerce data into clear commercial insight.
Our reporting cuts through platform noise to focus on what matters:
revenue, contribution margin, advertising efficiency, stock risk, and channel performance — presented in a jargon-free format founders and boards can actually use.
You get:
- A single version of the truth
- Clear trends and variances
- Actions, not just numbers1
So online sales becomes a controlled commercial function, not a black box.
BUILT AROUND YOU
Total or Modular Engagements
Some clients need a full outsourced online sales function.
Others are already trading — but stuck, underperforming, or losing control.
Sales Forge is built for both.
We can embed end-to-end as your online sales team, or step in to rescue and improve specific areas such as Amazon performance, margin leakage, advertising ROI, catalogue quality, channel mix, or operational flow.
Whether it’s a full takeover or a focused intervention, you get the same thing:
Senior commercial ownership, clear accountability, and a path to profitable growth.
Start where you are. Scale when it makes sense.
Ready to Take Control of Your Online Sales?
Whether you need full outsourced leadership or targeted improvement, we’ll help you bring clarity, control, and profitable growth to your ecommerce operation.
Start with a conversation.