Operational Control – Order Management & Systems
The Problem
Profitable growth breaks down quickly without operational control.
As order volume increases and channels multiply, operations become fragmented. Orders arrive from different marketplaces and websites. Stock is held across multiple warehouses. Carriers have different rules, cut-offs, and label requirements. Returns, cancellations, and exceptions stack up.
Without a robust order management system at the centre, teams rely on spreadsheets, manual checks, and workarounds. Stock becomes unreliable. Oversells happen. Channels drift out of sync. Reporting can’t be trusted. Time is spent firefighting rather than trading.
The operational cost is obvious — delays, errors, customer issues.
The commercial cost is quieter but more damaging: lost sales, suppressed listings, wasted advertising, excess stock in the wrong places, and decisions made on poor data.
Without a single source of truth for orders, stock, and fulfilment, scaling channels safely becomes impossible..
OUR solution
We design, implement, and run your order management and systems stack as a controlled commercial infrastructure.
Using platforms like Linnworks at the core, we connect marketplaces, websites, warehouses, carriers, and ERPs into one coherent operating system — where orders flow cleanly, stock is accurate, and fulfilment is controlled.
This isn’t just technical setup. It’s operational design.
We define how orders should move, how stock should be allocated, how warehouses and carriers should behave, and how data should feed back into trading, advertising, and reporting.
As Linnworks partners, we don’t just implement the software — we make it work in the real world, at scale, under commercial pressure.
The result is an operation that scales cleanly, reports accurately, and supports growth rather than constraining it.
Scope of work.
As your embedded order management and systems function, we take responsibility for the design, implementation, and ongoing control of your operational stack — with Linnworks at the core — ensuring orders, stock, and fulfilment scale reliably as volume and channel complexity increase.
Our scope typically includes:
- Linnworks system architecture design aligned to your commercial and operational model
- Initial Linnworks setup, configuration, and optimisation
- Channel integrations across marketplaces, retailers, and DTC websites
- SKU mapping and product setup to ensure clean order routing and stock control
- Stock management logic across multiple warehouses and fulfilment partners
- Stock level rules, buffers, and availability feeds to prevent overselling
- Purchase order workflows and inbound stock management
- Warehouse setup and configuration, including locations and bin logic
- Pick, pack, and despatch workflows configured for accuracy and efficiency
- Barcode scanning setup to enforce product-level accuracy
- Carrier integrations, service rules, rate logic, and label printing
- Order routing rules based on channel, stock location, cut-off times, and service level
- Returns, cancellations, and exception handling workflows
- Listing and channel stock feeds driven directly from Linnworks
- Operational reporting and data outputs for trading, finance, and planning teams
- Ongoing system optimisation as channels, volumes, and complexity evolve
- Where required, we also support:
- ERP integration and data alignment
- Onboarding of new warehouses or fulfilment partners
- Channel launches from an operational readiness perspective
- Process documentation and operational handover for internal teams
The objective is simple:
a single source of truth for orders and stock, clean fulfilment at scale, and systems your team can trust under pressure.
VISIBILITY
One System for Orders, Stock & Fulfilment
As ecommerce operations grow, visibility breaks down first.
Orders come in from multiple channels. Stock sits across different warehouses. Carriers behave differently. Teams rely on spreadsheets, checks, and manual fixes just to keep up.
We implement and configure Linnworks as a single operational control layer, giving you one place to manage orders, stock, and fulfilment across your entire business.
In practical terms, this means:
- all orders flow into one system
- stock levels stay aligned across channels
- availability reflects what can actually be fulfilled
- teams stop working blind or double-checking data
You gain real-time visibility into what is being sold, where stock is held, and how orders are moving — without relying on workarounds.
Operations become transparent instead of reactive.e.
CONTROL
How Orders Are Routed, Picked & Shipped
We set up Linnworks to actively control how orders are handled from the moment they are placed. Orders are routed automatically to the correct warehouse. We Visibility alone isn’t enough — control is what prevents errors.
We set up Linnworks to actively control how orders are handled from the moment they are placed. Orders are routed automatically to the correct warehouse. Stock is allocated correctly. Pick and pack workflows are defined and enforced.
Barcode scanning ensures the right product is picked every time. Carrier rules ensure the right service is selected. Labels are generated automatically, and despatch updates flow back to channels without delay.
This removes manual decision-making from day-to-day fulfilment and replaces it with consistent, system-driven rules.
The result is:
- fewer oversells and fulfilment errors
- faster, more reliable despatch
- less reliance on individual knowledge
- operations that hold under pressure
You scale order volume without scaling operational risk.
SETUP & SCALE
How We Implement, Run & Evolve the System
We don’t just advise on systems — we set them up and make them work.
From initial architecture and configuration through to live order flow, we take responsibility for implementing Linnworks in a way that fits your business, your channels, and your fulfilment model.
That includes:
- configuring stock logic across warehouses
- setting up purchase orders and inbound stock
- integrating carriers and label printing
- mapping SKUs cleanly to channels
- configuring stock feeds and availability rules
- ensuring reporting and data outputs can be trusted
As volume grows, new channels are added, or warehouses change, we evolve the setup to maintain control rather than letting complexity creep back in.
The system scales because it was designed to.
Operations stop being something you constantly manage.
They become something the business can rely on.
Operational management is what turns sales into efficient, scalable online businesses
– Sales Forge