Listings & Catalogue Creation & Optimisation
The Problem
Most ecommerce catalogues grow by accident, not by design.
Products get added over time with inconsistent data, weak imagery, generic titles, and no clear structure. Variations are messy, attributes are wrong or missing, and ranges become bloated with overlapping SKUs that confuse customers and dilute performance.
Teams end up managing hundreds or thousands of products across multiple platforms with no single catalogue logic. Each channel has different rules, different templates, and different data requirements — so errors creep in, fixes are duplicated, and no one is ever fully confident the data is right.
When it comes to launches or range resets, the problem becomes critical. Building accurate, compliant product data at scale is slow and manual. Feeds fail, listings get suppressed, content is rejected, and go-lives slip. By the time products are live, momentum is lost.
The commercial impact is huge: low conversion, poor visibility in search, wasted ad spend driving traffic to weak listings, and stock tied up in SKUs that never scale.
Without a clear catalogue strategy and the ability to execute it properly at scale, even great products underperform — and growth becomes expensive.
OUR solution
We design and optimise your catalogue as a commercial system, not just a set of listings.
We create and rebuild listings with conversion, discoverability, and margin in mind — from titles, bullets, imagery, and A+ content to variation structure and keyword coverage.
But this isn’t just consultancy. We also bring execution power.
Through our dedicated listings team, we can build, clean, and upload accurate, compliant product data at scale — whether that’s hundreds or thousands of SKUs — and deploy it quickly across 10–15 channels for launches, range resets, or major catalogue improvements.
Every SKU is structured to fit your pricing and channel strategy.
Every feed is built to meet marketplace and retailer requirements.
The result is a catalogue that launches cleanly, scales fast, and converts profitably.
Scope of work.
As your embedded listings and catalogue function, we take responsibility for the commercial integrity and performance of your product catalogue, including:
- End-to-end creation and optimisation of product listings across marketplaces
- Title, bullet point, and keyword strategy aligned to search behaviour and compliance
- Product imagery and A+ content direction to maximise conversion and clarity
- Parent–child variation design to reduce friction and improve buying choice
- SKU rationalisation to remove duplication, conflict, and wasted complexity
- Catalogue structure aligned to pricing, margin, and fulfilment economics
- Ongoing optimisation driven by performance, competition, and seasonality
- Listing health, suppression prevention, and controlled change management
- Close alignment with trading, advertising, and stock strategy to protect profit
STRUCTURE
Catalogue Architecture Built for Scale
A catalogue that converts isn’t built listing by listing. It’s designed as a system.
We take responsibility for the underlying structure of your catalogue: how SKUs relate to each other, how variations are grouped, how products are segmented by price, spec, and intent, and how range breadth is controlled as you scale.
At the start of every engagement, we define the rules that govern your catalogue. That includes variation logic, SKU naming conventions, range boundaries, duplication thresholds, and how new products are introduced without cannibalising what already works.
This structure becomes the foundation everything else sits on — listings, advertising, pricing, and stock decisions.
Day to day, it means new listings are built to fit the system, not bolt onto it. Poor-performing or conflicting SKUs are simplified or removed. Range creep is actively managed.
Your catalogue stops being a collection of products.
It becomes an organised commercial engine designed to scale cleanly.
EXECUTION
High-Volume Listing Creation Without Loss of Control
Most listing work breaks down at scale. Quality drops, errors creep in, and nobody is quite sure what’s live.
We run listing creation and optimisation as a controlled production function.
That means structured templates, bulk workflows, and repeatable processes that allow us to build and update large numbers of listings without compromising accuracy, compliance, or performance.
Titles, attributes, imagery, A+ content, keywords, and variations are created within defined standards, reviewed against clear criteria, and deployed in a controlled way — not ad hoc, not rushed, and not fragmented across freelancers.
Because this work is embedded, not outsourced, changes are coordinated with pricing, stock, and advertising activity. Nothing moves in isolation.
The result is speed without chaos.
You get scale without catalogue damage.
COHERENCE
Listings Built to Persuade and Convert
A catalogue can be technically perfect and still fail to sell.
We focus on the quality and clarity of how products are presented to the buyer — not just whether they are compliant or indexed.
Every listing is structured to communicate value quickly: what the product is, who it’s for, why it’s different, and why it’s worth buying now. Titles are written for clarity and relevance, not keyword stuffing. Bullet points are built around features, advantages, and buyer benefits, not generic specification dumps. Imagery and A+ content are designed to remove uncertainty and reinforce purchase confidence.
Where brands matter, tone and positioning are applied consistently across the catalogue, so listings feel joined-up and intentional rather than assembled by multiple hands.
This is not creative guesswork. It’s disciplined, commercial persuasion informed by search intent, competitor context, and real buying behaviour.
The result is listings that don’t just exist correctly inside a catalogue system — they actively do the job they’re meant to do.
They convert browsers into buyers.
“Your catalogue is your sales engine. If it isn’t built properly, it will never perform as it should.”
– Sales Forge