Total or Modular Engagements
The Problem
Online sales doesn’t fail in one clear way.
Some businesses are growing fast but leaking margin.
Others are trading steadily but stuck below potential.
Some have strong teams but no accountability.
Others rely on agencies, freelancers, or platforms — with no one truly owning the outcome.
The problem isn’t effort.
It’s structure.
Most ecommerce support models are either all-or-nothing or too fragmented:
- Full outsourcing that removes control
- Narrow specialists fixing symptoms, not causes
- Agencies focused on activity, not commercial outcomes
Businesses end up adapting themselves to suppliers — instead of support adapting to the business.
Without a model that flexes to where you are now, improvement is slow, expensive, and often temporary.
OUR solution
We turn Sales Forge is built to fit around your reality — not force you into a predefined box.
We operate as a total outsourced online sales function or as a modular, senior intervention layer — stepping in exactly where control, performance, or profitability is breaking down.
Whether we take full ownership or focus on a specific problem area, the principles stay the same:
- senior commercial leadership
- clear accountability
- profit-led decision making
You don’t buy services.
You get ownership of outcomes.
Scope of work.
Engagements are designed around what the business actually needs — now and next.
We typically operate in one of two ways:
- Total Engagement
- End-to-end ownership of online sales
- Channel strategy, pricing, catalogue, advertising, operations, and reporting
- Acting as your embedded ecommerce leadership team
- Modular Engagement
- Focused intervention into specific problem areas
- Designed to stabilise, fix, or unlock performance
- Can expand or contract as the business evolves
- Modular scopes commonly include:
- Amazon performance recovery (Seller or Vendor)
- Margin leakage and pricing control
- Advertising ROI and governance
- Catalogue structure, listings, and conversion
- Channel mix optimisation and expansion
- Operational flow, systems, and fulfilment alignment
Engagements are outcome-led, not time-boxed — and can scale up or down without disruption.
FIT
Start Where You Are
BThere’s no required starting point, maturity level, or “correct” setup.
Some businesses come to us early — founder-led, fast-moving, and increasingly exposed as online sales grows without structure or control.
Others are scaling brands whose systems, pricing, or teams haven’t kept pace with volume.
Some are established operators with revenue on the board — but insufficient commercial governance underneath it.
We work with:
- founder-led businesses needing control, clarity, and commercial discipline
- growing brands that have outpaced their internal structure, systems, or decision-making
- established operators who need sharper governance, accountability, and margin protection
We don’t impose a blueprint or force a reset.
We take the business as it is today — commercially, operationally, and culturally — and improve it from the inside out.
No forced rebuilds.
No unnecessary disruption.
Just focused, senior-led improvement where it actually moves the needle.
FLEX
Total or Modular — Without Friction
You don’t need to buy everything to get value.
Some clients need full ownership — a complete outsourced online sales function with senior commercial leadership embedded across channels, pricing, advertising, operations, and reporting.
Others need intervention — one broken area fixed properly, without destabilising everything else.
We can:
- take full commercial control end-to-end
- step in to fix a specific performance or margin issue
- stabilise trading, then expand responsibility as confidence and results build
Because the same senior team underpins every engagement, modular work doesn’t create silos or short-term patches.
There’s no handover loss.
No duplicated learning.
No starting again.
Each intervention compounds.
What begins as a targeted fix can evolve into a fully governed online sales function — without changing partners, models, or approach.
SCALE
Ownership That Grows With You
As volume increases, complexity multiplies.
Channels fragment.
Costs creep in quietly.
Margin erodes at the edges.
Risk hides in detail until it’s too late to react.
Most ecommerce models struggle here — adding layers of tools, agencies, and people while control weakens.
Sales Forge is built around commercial ownership, not activity.
That means scaling doesn’t dilute control — it strengthens it.
The same principles apply at every stage:
- accountability doesn’t disappear as revenue grows
- margin remains protected as complexity increases
- decisions stay commercially grounded, not platform-led
Online sales becomes a governed growth engine — with clear ownership, disciplined execution, and leadership that holds under pressure.
Not a collection of moving parts.
A system designed to scale.
A complete sales function, designed to fit your business where it needs it most.
– Sales Forge